Veteran anchor Sudhir Chaudhary has criticized the TRP rating system alleging that it is a flawed model which is not reflecting the actual sentiment of the 140 crore nation. Chaudhary was opiniating during his interview with Smita Prakash’ ANI podcast.

Speaking about his work ethic, the DD news anchor stated that he has not never worked in news telling by the keeping the TRP factor in mind and has instead always focussed on delivering good quality helpful content.

I never believed in TRP, and even today I say that the entire concept of TRP is single major reason for ruining journalism in the country. It is this TRP mechanism which reflects that if you ever post good content, it will not work.

I am very surprised that there are so many great professionals in the world of advertising — people from big companies with turnovers of thousands of crores — yet they don’t understand that how big a TRP scam is going on in our country on the basis of which there is a business of Rs 30,000 – 40000 crore is going on in news TV alone, and perhaps even more which is all decided by the viewing habits of just 50000 houses. These 500000 homes are determining what 140 crore people in this country are watching, what they like, and what they don’t.

That’s why I have never worked for TRP, and I still believe that what TRP shows is not the true mood of the public. The public sentiment is completely different, yet we have made our heroes based on TRP numbers. — Sudhir Chaudhary on Why TRP is a flawed Rating model which is ruining journalism

Sudhir Chaudhary is known for his DNA show on Zee TV which he used to host at 9 p.m. on weekdays. His style of anchoring was loved by people as it was slow and smooth and without any sensationalism more importantly.

There was a time when TRP BARC ratings came into scrutiny in 2020 when news emerged that Republic TV has done manipulation with te system to get higher TRP ratings. The court eventually cleared Republic TV because of lack of evidences.

People Have become disconnected with Indian News Channel : DD News Anchor

Sudhir Chaudhary opined that Indian news channel are more geared to produce content on events which is garnering more TRP ratings based on some 50K houses in India where these rating machines are installed. He believes that Indian household consumer does not get to see news which he faces in his daily life like potholes on road, fail drainage system, pollution, and rising cost of treatment.